ARE YOU STRUGGLING TO INCREASE SALES OF YOUR PRODUCT/SERVICE? FOLLOW THESE TIPS AND INCREASE YOUR SALES

Every day I come across different people having different personalities, opinions and ideas. One important aspect which I have gauged from years of my experience with different businessmen is that each person is cribbing that competition in market has increased. Be it a small businessman running a small grocery store or a big businessman running a big mall, each and every person attribute that competition is eating away their business. They forget that they need to find out their competitive advantage, i.e. what they have different with them which their competitor may not possess. That competitive advantage has to be taken benefit of.

A question which every person in his or her astrological consultation with regard to business asks is how to get more and more customers for buying their product or service. In this post I am sharing my experience by giving you some tips through which you can increase sales of your product or service. My objective with these tips is to ensure that all people connected with our centre become wealthy and successful.

Tip Number 1 – Know your product/service offerings

An important point to remember is that people buy products for their results or for the attributes of product or service. You should know “what are the benefits of your product or service to the customer”? Make a list of such benefits so that you can ensure that they are present in the product or service being offered. These then can be used in marketing campaigns also.

Tip Number 2 – Make a profile of your customers

Every person doing business should make a profile of his or her customers. For example you can seek answers to questions like what is the age of customers buying your product or service? What is their purchasing power? Are they educated and well informed? For whom they are buying product? Do they want customized products or services? These things will help you in getting a clear idea of your customers and then you can target them efficiently and will be able to price your products or services also looking at these aspects.

Tip Number 3 – What is your competitive advantage or how you can develop it?

This is an important area because if you have some competitive advantage, then you will be able to outperform the competitors. For example, you are offering same product which an MNC is offering but at a lower rate, then it is your competitive advantage. This will attract customers to your store. Always focus on giving customers a higher value proposition. This will motivate them to stay with you only. Remember customers always look at their own benefit and till the time you are giving those benefits, they will stay with you and be loyal to you and once they find a good alternative better than your product or service, they will shift their loyalty. So develop your competitive advantage and be ahead in competition.

Tip Number 4 – Make use of social media marketing to further your competitive advantage Today social media like Facebook, Twitter, personal blogs, Instagram, Whatsapp have become popular. You can use these to your advantage. You can build relationships with your customers. The advantage of social media is that first of all it is free and secondly you get an option to make good lead and pitch for your product or service to customers. If they find something unique in your product or service, they will definitely avail your services or buy your products.

Tip Number 5 – Reach out to your potential customers

You can reach out to your potential customers either by calling them on phone, connecting with them through social media or even through visiting their offices. Relationship which you build at this place will go a long way in getting future orders but I would caution you not to overdo it. For example, you want to sell a vaccum cleaner and make a pitch to potential customer and in your over enthusiasm you contact him several times thus irritating the customer and eventually when he decides to buy vaccum cleaner, he buys from someone else. So you have to fix a dividing line between reaching out to a potential customer by building relationship as compared to over enthusiasm in contacting him again and again.

Tip Number 6 – Choose the right price

This is the most important area for increasing your sales as it implies revenue for you while it is a cost for the customer. Generally customers are price sensitive and if you are able to fix up right price for the product or service offered, you will be able to close the deal. People ask him how to fix the price. The simple answer is that first of all you need to consider your costs and once you consider them, do a market research to find out what competitors are charging. Remember if you charge a high price, the perceived value of your product would increase. So check whether you are offering truly a better service or product quality. If you are able to price the product slightly at a lower price than that available in market by other competitors, you will be able to drastically increase your sales. You can work for measures to reduce cost of production so that you can offer products at slightly lower price. I give you an example for it. The area in which I am living in New Delhi has many dairies selling polypack milk along with other dairy items. There is one dairy which is doing brisk business as compared to other dairies although the product range is similar. I researched for the reason of his increasing sales. I found out that he is giving a discount of Rs. 1 on 1 litre polypack milk of any brand. This is the margin of the retailer on selling one litre milk but he is parting with it. The secret lies in initiating higher footfall at the dairy by customers who wants to save Rs. 2 to Rs. 3 per day depending on their purchase quantity but when they visit that dairy they also buy other items like cheese, bread, ghee, curd etc and they pay normal price on purchasing those commodities thus leading to increase in his sales and hence profit margin. You can think of any other pricing initiative which will help you in creating word of mouth publicity for your product or service.

Tip Number 7 – Learn proper techniques to negotiate and close the deal

When you go for striking a business deal, do not go with negative attitude. Look for the “win win” situation where both parties may achieve satisfaction. A good negotiator is one who has positive attitude, has the ability to ask right questions to know client requirements and above all he should be patient and well prepared to answer queries.

Tip Number 8 – Try to make an effective presentation

When you visit your client or you have a store where people visit for buying goods, and then make an effective presentation to them. For clients you can make use of PowerPoint slides to explain your product or service and for visitors in your store, you should make proper assortment in retail store where the customer can see available items. It would be better if you have a catalogue ready for giving an idea of product or service being offered.

Tip Number 9 – Focus on long term relationships with customers

In my experience, I have found that long term relationships with customers help you not only in getting repeat business but referrals also. Pareto 80/20 rule also say that 20% of your customers are responsible for your 80% revenue. So concentrate on existing customers and the process of sale should not end with sale itself rather focus on getting customer feedback, address his or her complaints and hence achieve value addition.

Tip Number 10 – Offer your potential customers an idea of your product or service or a free sample

It is possible that your potential customer would go in for buying product from you only if you give an opportunity to try something of your product or service at free. For example, you can shoot a short video about your product and show them to customers to know how it is functioning. You can create excitement among them by giving a free sample. For example, you are selling protein powders and you offer them a small trial pack for free to induce them to go for higher quantity by purchasing from you. You need to show them how you are different. For example, you are selling protein powder and you know that many fake sellers are operating in the grey market and if your product is genuine, you can tell your customers that it comes with importer seal and proper bill so that you get what you want. This will also help you in differentiating your product offering from that of competitors.

Tip Number 11 – Make use of sales promotions

You can use sales promotions by offering off season discount or sales or you may offer some services at lower cost to induce customers to buy your product or service. Remember that your product or service should be a good one so that you are able to win their trust and at the same time motivate them to refer you to others also. The key lies in offering genuine and good quality product offerings. There are some people who tend to push their sales by promising wrong attributes of product. They may become successful initially in increasing their sales but in the long run; they would not be able to generate repeat business. You can inform your customers about future sales at lower rates to induce them to buy higher quantity also. There are many companies like Amazon, FlipKart etc who announce some days before the actual sale about the event to create a buzz among customers about their products.

Tip Number 12 – Create a clear sales message

Here the need for you is to create a clear sales message. This could be done by thinking of two three benefits of your product and highlight them in your sales headline. For example, you are offering lower prices of jeans, readymade garments and related stuff, and then you can make a title like “Branded Jeans at unbelievable price” or “Jeans at prices never bought before” etc. Be specific and highlight two three attributes so that customer can know your message.

I have tried to cover most important things that would definitely help you in achieving higher sales. The techniques I have discussed are tried and tested one on many cases and results are awesome. You also make a note of them and “Achieve what you want”. Please like and share for the benefit of all.

Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)
lalkitabastro.com

HAPPY ANANT CHATURDASHI - KATHA BEHIND IT AND HOW TO CELEBRATE IT

भाद्रपद मास के शुक्लपक्ष की चतुर्दशी को अनन्त चतुर्दशी कहा जाता है। धन,यश व बल की कामना को लेकर मनाया जाने वाला अनंत चतुर्दशी का पर्व भगवान अनन्त को सादर समर्पित है जो भगवान विष्णु का स्वरुप माने जाते हैं और अनन्त भगवान की पूजा करके संकटों से रक्षा करने वाला अनन्त सूत्र बांधा जाता है।

इस व्रत में अलोना (नमक रहित) व्रत रखा जाता है। इसमें उदयव्यापिनी तिथी ली जाती है, पूर्णिमा का समायोग होने से इसका फल और बढ़ जाता है। यदि माध्यह्यान तक चतुर्दशी रहे तो और भी अच्छा है। भगवान की साक्षात या कुशा से बनाई हुई सात कणों वाली शेष स्वरुप अनन्त की मूर्ति स्थापित करें।
कहा जाता है कि जब पाण्डव जुए में अपना सारा राज-पाट हार कर वन में कष्ट भोग रहे थे, तब भगवान श्रीकृष्ण ने उन्हें अनन्त चतुर्दशी का व्रत करने की सलाह दी थी। धर्मराज युधिष्ठिर ने अपने भाइयों तथा द्रौपदी के साथ पूरे विधि-विधान से यह व्रत किया तथा अनन्त सूत्र धारण किया। अनन्त चतुर्दशी-व्रत के प्रभाव से पाण्डव सब संकटों से मुक्त हो गए।
व्रत एवं पुजा विधान मंत्र :
स्नान के बाद व्रत के लिए यह संकल्प करें-
‘ममाखिलपापक्षयपूर्वकशुभफलवृद्धये श्रीमदनन्तप्रीतिकामनया अनन्तव्रतमहं करिष्ये।’
शास्त्रों में यद्यपि व्रत का संकल्प एवं पूजन किसी पवित्र नदी या सरोवर के तट पर करने का विधान हैं। तथापि ऐसा संभव न हो तो निवास व पूजा स्थान को स्वच्छ और सुशोभित करें। वहां कलश स्थापित कर उसकी पूजा करें। तत्पश्चात कलश पर शेषशायी भगवान्‌ विष्णु की मुर्ति रखें और मुर्ति के सम्मुख चौदह ग्रन्थि युक्त अनन्त सूत्र (कच्चे सूत का डोरा) रखें। इसके बाद ‘ॐ अनन्ताय नमः’ इस नाम मन्त्र से भगवान विष्णु सहित अनन्त सूत्र का षोडशोपचार पूर्वक गंध, अक्षत, धूप दीप, नैवेद्ध आदि से पूजन करें। "पुरुष सुक्त" व "विष्णु सहस्त्रनाम" का पाठ भी लाभकारी सिद्ध होता है। इसके बाद उस पूजित अनन्त सूत्र को यह मन्त्र पढ़कर पुरुष दाहिने और स्त्री बायें हाथ में बांध ले। यह डोरा अनन्त फल देने वाला और भगवान विष्णु को प्रसन्न करने वाला होता है।
अनन्त संसार महासमुद्रे मग्नान्‌ समभ्युद्धर वासुदेव।
अनन्तरुपे विनियोजितात्मा ह्यनन्तरुपाय नमो नमस्ते॥
अनन्तसूत्र बांधने के बाद ब्राह्मण को नैवेध (भोग) तथा ब्रह्मण भोज करा कर स्वयं प्रसाद ग्रहण करना चाहिए और भगवान नारायण का ध्यान करते रहना चाहिए। पूजा के अनन्तर परिवारजनों के साथ इस व्रत की कथा सुननी चाहिए।
कथा का सार-
सत्ययुग में सुमन्तु नाम के एक मुनि थे। उनकी पुत्री शीला अपने नाम के अनुरूप अत्यंत सुशील थी। सुमन्तु मुनि ने उस कन्या का विवाह कौण्डिन्य मुनि से किया। कौण्डिन्य मुनि अपनी पत्नी शीला को लेकर जब ससुराल से घर वापस लौट रहे थे, तब रास्ते में नदी के किनारे कुछ स्त्रियां अनन्त भगवान की पूजा करते दिखाई पडीं। शीला ने अनन्त-व्रत का माहात्म्य जानकर उन स्त्रियों के साथ अनंत भगवान का पूजन करके अनन्त सूत्र बांध लिया। इसके फलस्वरूप थोडे ही दिनों में उसका घर धन-धान्य से पूर्ण हो गया। एक दिन कौण्डिन्य मुनि की दृष्टि अपनी पत्नी के बाएं हाथ में बंधे अनन्त सूत्र पर पड़ी, जिसे देखकर वह भ्रमित हो गए और उन्होंने पूछा-क्या तुमने मुझे वश में करने के लिए यह सूत्र बांधा है? शीला ने विनम्रता पूर्वक उत्तर दिया-जी नहीं, यह अनंत भगवान का पवित्र सूत्र है। परंतु ऐश्वर्य के मद में अंधे हो चुके कौण्डिन्य ने अपनी पत्नी की सही बात को भी गलत समझा और अनन्तसूत्र को जादू-मंतर वाला वशीकरण करने का डोरा समझकर तोड़ दिया तथा उसे आग में डालकर जला दिया। इस जघन्य कर्म व अपराध का परिणाम भी शीघ्र ही सामने आ गया। उनकी सारी संपत्ति नष्ट हो गई। दीन-हीन स्थिति में जीवन-यापन करने में विवश हो जाने पर कौण्डिन्य ऋषि ने अपने अपराध का प्रायश्चित करने का निर्णय लिया। वे अनन्त भगवान से क्षमा मांगने हेतु वन में चले गए। उन्हें रास्ते में जो मिलता वे उससे अनन्तदेव का पता पूछते जाते थे। बहुत खोजने पर भी कौण्डिन्य मुनि को जब अनन्त भगवान का साक्षात्कार नहीं हुआ, तब वे निराश होकर प्राण त्यागने को उद्यत हुए। तभी एक वृद्ध ब्राह्मण ने आकर उन्हें आत्महत्या करने से रोक दिया और एक गुफा में ले जाकर चतुर्भुज अनन्त देव का दर्शन कराया।
भगवान ने मुनि से कहा-तुमने जो अनन्त सूत्र का तिरस्कार किया है, यह सब उसी का फल है। इसके प्रायश्चित हेतु तुम चौदह वर्ष तक निरंतर अनन्त-व्रत का पालन करो। इस व्रत का अनुष्ठान पूरा हो जाने पर तुम्हारी नष्ट हुई सम्पत्ति तुम्हें पुन:प्राप्त हो जाएगी और तुम पूर्ववत् सुखी-समृद्ध हो जाओगे। कौण्डिन्य मुनि ने इस आज्ञा को सहर्ष स्वीकार कर लिया। भगवान ने आगे कहा-जीव अपने पूर्ववत् दुष्कर्मो का फल ही दुर्गति के रूप में भोगता है। मनुष्य जन्म-जन्मांतर के पातकों के कारण अनेक कष्ट पाता है। अनन्त-व्रत के सविधि पालन से पाप नष्ट होते हैं तथा सुख-शांति प्राप्त होती है। कौण्डिन्य मुनि ने चौदह वर्ष तक अनन्त-व्रत का नियमपूर्वक पालन करके खोई हुई समृद्धि को पुन:प्राप्त कर लिया।
गणेश चतुर्थी से शुरू हुआ गणेश उत्सव अनंत चतुर्दशी के दिन ही खत्म होता है और इस दिन तक गणेश जी की प्रतिमा का विसर्जन हर दशा में हो जाना चाहिए।
Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)
lalkitabastro.com

CLOCK TURN A FULL CIRCLE – HAVE SOME PATIENCE – YOUR TIME WILL COME

Have you ever thought the reason why some people are able to achieve success working in the same scenario while others are not able to meet even both ends? You might have heard many stories of entrepreneurs and business tycoons that have achieved success even after starting the business from scratch, without any support or even after seeing initial failures. What could be the reason that makes them working hard for achieving their dreams? Some people say that they have good luck or good stars in their horoscope or they may be facing good dasha in their lifespan etc. I agree that luck plays an important role in the life of an individual but it is also true that “Fortune always favors the brave”.  

The most remarkable feature of most of the entrepreneurs and successful people is that they have the patience to wait for the results to come. They have confidence in their own ability to turn things around and then luck also favors them with positive results. They remain focused on their goals and above all they learn from their mistakes and remain open for future opportunities. This article will be read by thousands of people but the real change would come only in the life of few people who have the courage to try something new and innovative and also have the patience to wait for the results. This article is not for the people who think they know everything as they have closed their mind for new ideas and inspiration. This article is for people who want to do something big in their life. This article would boost their morale and bring positive attitude in their thinking style. Remember one thing – “If you do not want to motivate yourself, no one will be able to do it for you”. 

In this article, I would like to discuss a true and inspirational story which many people may not be aware of. This is the story of Mr. Ratan Tata who is currently the philanthropist and chairman emeritus of Tata Sons. He was the chairman of Tata Group, a Mumbai-based global business conglomerate from 1991 till 2012, and continues to head its charitable trusts. In the year 1998, he introduced first passenger car in the Indian market as Tata Indica. The car was not a commercial success and there was stiff competition from other car makers like Maruti, Hyundai etc. The poor response had driven Tata Motors to sell the car business within a year of its debut in 1998 and Ford Motor showed interest in purchasing Tata Motors. Ford officials visited head office of Tata in Mumbai and post this visit, Ratan Tata and some of the top executives visited Ford for further discussions.  While the meeting went on for nearly three hours, they discussed the sell-off with Ford officials but were meted out humiliating treatment. Ford officials told Ratan Tata, “If you do not know anything, why did you start the passenger car division at all. It will be a favor from our side by buying car division from you.” Ratan Tata decided to return the same evening and while travelling, he was very tense as he felt very insulting. The talks to sell Tata Motors were not carried out further and Ratan Tata put his best in reviving Tata Motors. Nine years after the ‘humiliation’, the clock turned a full circle and the salt-to-software conglomerate humbled the mighty Ford — which was on the verge of bankruptcy after the 2008 global financial meltdown. Tata Group showed interest in buying their luxury car brand Jaguar-Land Rover and bought it for whooping $2.3 billion US dollar, which amounted to Rs. 9300 crores in Indian Rupees at that time. In the meeting, Ford chairman Bill Ford thanked Tata, saying ‘you are doing us a big favor by buying Jaguar-Land Rover’. Today JLR brand is owned by Tata Motors. The bottom line of this story is that “Nothing is impossible if you dare to dream”. I would urge you to be positive and remain open to new opportunities. Take calculated risks and you will achieve what you desire. The advantage of astrological consultation also lies in counseling the client to be positive especially when he is suffering from unfavorable dasha because clock will turn a full circle. Your time would not remain unfavorable for whole life. Wait for clock to turn and definitely your favorable dasha or time would come. 

Once I was delivering a lecture in a seminar where I quoted this story and one of the participants asked me, “Sir what would be the scenario if Ratan Tata have failed in his venture?”  I replied to him that first of all continuously thinking of failure would lead us to failure because what we think we become. Secondly for me “Success lies in taking efforts, giving your work your full dedication”. It does not matter whether you succeed or fail because a hard worker gets the fruit of his labour in his efforts itself. So do not worry about what the results would be rather take efforts to do your best in the present. This is the secret of happiness. Past is dead and future is unknown. You have present in your hands. Use it to its maximum potential.

My objective with these articles and post is to spread a chain of positivity and happiness around the world. So if you like reading the article, please share it and spread positivity and happiness. Remember what we give comes back to us in multiple times. If we spread positivity and happiness, universe would make it possible for us to be positive and happy. God bless all.

You can also read this post at our website at following link
http://lalkitabastro.com/articles-and-information.php

Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)
lalkitabastro.com

MIRACLE CURE FOR HIGH CHOLESTROL

Today I am going to share with you a miracle cure for Cholestrol using items which are available in your kitchen. Apart from regulating your cholestrol levels this miracle cure will give thousands of other benefits to you also but right now I am concentrating on discussing the benefits of this miracle cure on managing your cholestrol levels. Sedentary living style, lack of exercise, use of junk food, depression and anxiety have resulted in high cholestrol levels among many people.

This miracle cure medicine can be prepared by you at your home by taking four ingredients:
1. Lemon
2. Garlic
3. Ginger
4. Onion
For preparing this you should take equal quantities of above four items (100 gm each). First of all you should extract lemon juice. Then you should mince garlic ginger and onion in blendor to extract juice from the combination. There are some people who are concerned about garlic that it could cause excess heat in their body. In that case you can soak garlic overnight in plain water and next day you can use it to make this medicine. Now mix lemon juice in it.
After mixing lemon juice with juice of garlic, ginger and lemon, pour them in a pan and lightly heat the combination till the time it is reduced to only 100 gms. After reducing it to 100 gms let it cool and then mix equal quantity of honey in it. You can take this combination two times a day for 43 days at a stretch. Then after 15-20 days break, you can again use this miracle cure for 43 days.
In addition to using this miracle cure, you can have juice of bottle gourd regularly which will help you in regulating not only cholestrol levels but would also help you in managing Blood pressure, thyroid, and prostrate problems.
For managing your cholestrol you can also take Arjun chaal powder (Terminalia arjuna) plus Cinnamon (Dal-chini). Make a powder of arjun chaal and cinnamon and take 2 gm each in a day with hot water.
If you like the post, please share with others also and spread the chain of happiness and health.
Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)
lalkitabastro.com

Want to get your own house - do this remedy (Post in English)

This post is for people who are struggling to build their own house. You should feed a poor or needy person on a Friday and offer Gur (jaggery) to a cow on a Sunday. Do this remedy with full devotion regularly to get your own house. It will also help you in getting paternal/maternal property.
In addition after taking a bath in morning you should recite following mantra:

“ॐ पद्मावती पद्म कुशी वज्रवज्रांपुशी प्रतिब भवंति भवंति।।´´

You can also consult for specific remedy relating to your horoscope.

Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)
lalkitabastro.com

GANESHA CHATURTHI SIGNIFICANCE, DATE, PUJA TIMINGS, HOW TO CONDUCT PUJA

In my previous post, I have given you some ideas as to how to choose Ganesha idol for puja. I would add a link at the end of this post to the previous post also in case you have not read it.

In this post, I am sharing with you the significance of Ganesha Chaturthi along with time on which you can install the idol of Lord Ganesha and some more important information relating to this festival. 

Significance of this festival

Ganesha Chaturthi is also known as Vinayaka Chaturthi and Ganesha Chauth. Ganesha Chaturthi is celebrated as birth anniversary of Lord Ganesha. On Ganesha Chaturthi, Lord Ganesha is worshipped as the God of wisdom, prosperity and good fortune. It is believed that Lord Ganesha was born during Shukla Paksha of Bhadrapada month. 

Auspicious time to do puja and installing idol of Bappa
Ganesha Puja is preferred during Madhyahana as it is believed that Lord Ganesh was born during Madhyahana Kaal. Madhyahana Kaal is equivalent to midday according to Hindu division of the day.

Sighting the moon on Ganesh Chaturthi creates Mithya Dosham which means false accusation of stealing something. Depending on start and end time of Chaturthi Tithi, sighting of the moon might be prohibited for two consecutive days. It is important for you to remember that moon should not be seen while Chaturthi Tithi is prevailing. Further, Moon risen during Chaturthi should not be seen even if Chaturthi Tithi gets over before moonset.

Ganesha Chaturthi in year 2016 will be celebrated on 05^th September 2016. The madhyahana puja time for this purpose is of 2 hours 29 mins duration (11.04 a.m. to 1:34 p.m.).

NOTE: As discussed previously above time is the best time for puja but if you have a working day then you can install Ganesha idol and do puja between 6.30 a.m. to 9.10 p.m. on Monday, i.e. 5^th September 2016.

On 4^th September 2016, Time to Avoid Moon Sighting = 18:54 to 20:30

Duration = 1 Hour 35 Mins

On 5^th September 2016, Time to Avoid Moon Sighting = 09:16 to 21:05

Duration = 11 Hours 48 Mins

Please note that if anyone has mistakenly sighted moon on above two times then he should chant following Mantra to get rid of the curse of Mithya Dosham–

सिंहः प्रसेनमवधीत्सिंहो जाम्बवता हतः।
सुकुमारक मारोदीस्तव ह्येष स्यमन्तकः॥

Simhah Prasenamavadhitsimho Jambavata Hatah।
Sukumaraka Marodistava Hyesha Syamantakah॥

The Ganeshotsav, the festivity of Ganesh Chaturthi, ends after 10 days on Anant Chaturdashi which is also known as Ganesh Visarjan day. On Anant Chaturdashi, devotees immerse idol of Lord Ganesh in water body after a gala street procession. Anant Chaturthi (or Anant Chaturdashi) is the last day of the “Ganesha festival” celebrated in Maharashtra, Gujarat, Karnataka and Andhra Pradesh. It is the tenth day after Ganesh Chaturthi which falls on the 14th day of the bright Bhadrapada (the sixth month of Hindu calendar). The day follows the immersion of the idols of the beloved Lord but to be welcomed the next year with equal fervor. Some people observe a vow in honour of Lord Vishnu, which if kept for 14 years is supposed to bring wealth. Taking the rising tithi in account, on this year, Anant Chaturdashi will be celebrated on 15^th September 2016.

Puja Vidhi and Lord Ganesha Invocation (वक्रतुण्ड महाकाय)

I have discussed with you the method of worshipping Lord Ganesha in my previous post. You can follow the procedure. I am not repeating the previous post so that this post remains concise and clear. If you do not have all the material which I have written for puja vidhi, there is no problem. You can offer Laddu or Modak to Him along with a mala of flowers or alternatively you can offer Rudraksha Mala to HIM. It should be new and should not be used by you. Before doing Ganesha Aarti, you can recite following invocation mantra which is popularly known as the vakratunda mantra:

vakratunda mahaakaaya suryakoti samaprabhaa.
nirvighnam kurumedeva sarvakaaryeshu sarvadaa..

Salutations to the supreme Lord Ganesha, whose curved trunk (vakra-tunda) and massive body (maha-kaayaa) shines like a million suns (surya-koti) and showers his blessings on everyone (sama-prabhaa). Oh my lord of lords Ganesha (kurume-deva), kindly remove all obstacles (nir-vighnam), always (sarva-) and forever (sarvadaa-) from all my activities and endeavors (sarva-kaaryeshu).

"Aum gam ganapataye namah"

                                       Happy Ganesha Chaturthi

Please like the post and share for the benefit of all.

Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)
lalkitabastro.com

LINK OF MY PREVIOUS POST - http://lalkitabastrocentre.blogspot.in/