Friday, 30 December 2016


Year 2016 has come to an end and many of you must be curious to know where things are heading in 2017. Are we trying to break new ground, or is it a case of ‘more of the same’? Are the changes we are all experiencing helping us to move in a more positive direction? When looking at 2017 in the context of numerology, we can gain insight into the universal energies at work during the year 2017. To begin with, let me remind you that year 2017 is Number 1 (2+0 + 1 + 7 = 10 = 1) governed by Planet Sun. People born on 1st, 10th, 19th and 28th are influenced by this number. One is a number of beginnings. 2017 bids us all to start something brand new, something that expresses our uniqueness that uses our leadership abilities, that opens us to new perspectives. 2017 as a Number One year is a time to think and act independently. It’s also a year to put our leadership abilities and unique talents to use in the greater world, to practice cooperating without losing individuality. The positive side of number 1 is that it symbolizes leadership while the negative aspect is that it may tend to be aggressive, cruel and violent for achieving its objectives. The impact of positive attributes of Sun would become more pronounce in later part of 2017 when the Sun will gain more strength with the passage of time. 

In this post, I am analyzing in brief what would be the impact of New Year (2017) individually on each number from 1 to 9. I am suggesting some remedies also to ensure that persons born under each number from 1 to 9 are able to fully optimize the positive results of year 2017 for them. 

Number 1
People born on the 1st, 10th, 19th and 28th in any month are termed as number 1 people and are ruled by Sun.
As 2017 totals to your number 1, so you could look forward for better job and career opportunities. The key is cashing on the opportunities and you should be ready for a job change and when the opportunity comes, grab it as soon as possible. You should also take care of excess expenditure. Leaders can expect to move into new areas through getting the support of their subordinates. However you should take note of not causing damage to you by your excess anger or anxiety. Number 1 is the number of creation, consciousness and it is the number which represents spirits. This year is very important for you. All those difficulties you have been facing from the last some months can be removed. I would suggest you to maintain good relations with boss and father because sun represents father also. Avail your opportunities to make life stable. Give your 100% in the current year. You could expect to gain very good returns during later half of the year 2017.
Suggested Remedies to get better results - Wearing red or orange will be beneficial. Worship Lord Shiva and Sun to get fruitful results. Offer water to Sun on daily basis from a copper vessel.
Number 2
People born on 2nd, 11th, 20th and 29th of any month and they are ruled by Planet Moon.
The number 2 asks you to follow your goals with patience in spite of the many problems you are likely to face on the way. Do not expect instant success in whatever you do in the year 2017. Follow your objectives with diligence and endurance and you are sure to succeed. If you are planning for a new job or career growth, 2017 is the right time for it. if you want to succeed, you have to assess your capabilities and use them to your advantage. Do not make the mistake of running after things which are not to your liking or which are against your basic traits. Personal year number two is asking you to do only those things in 2017 where you can excel and it is imperative that you have a firsthand knowledge of your full potential.
Suggested Remedies to get better results- White, maroon, and cream color is auspicious for you.·  Be cautious of the people who have 4 and 7 as their birth number. Keep White handkerchief in your pocket and worship Lord Shiva through offering abhishek at energized Naramadeshwar Shivlinga to have a peaceful life.
Number 3
People born on the 3rd, 12th, 21st and 30th in any month are termed as number 3 people, ruled by the planet Jupiter.
Number 3 is similar to number 1 and both the numbers denote stimulation and action. Number 3 stands for transformation and development to a large extent. You should be ready for enormous changes in life if your personal number happens to be number 3 in 2017. The main quality of number 3 people is that they are hard working and enterprising in nature though they may not be very good in expressing themselves in matters of love and affection. I have analyzed many numero-horoscopes and I can say with certainty that the main competitor of number 3 people is they themselves. They set a very high bar for achievement which motivates them to give their best to their venture.  In year 2017, number 3 people are advised to use their imagination and innovation in achieving their objectives without straining them too much.
Suggested Remedies to get better results – Use white, orange, yellow and red colour. Have kesar tilak and offer water to a peepal tree regularly.
Number 4
People born on the 4th, 13th, 22nd, and 31st of any month are termed as number 4. They are ruled by Uranus or Rahu. Number 4 is indirectly influenced by the magnetic rays of the Sun. 2017 would be a good year for number 4 especially if you want to achieve your clear cut future goals. Uncertainty and inability to act according to plan would not give you positive results. Number 4 people would have good job prospects in year 2017 and those who are wishing to tie the knot this year, they may be able to realize their dream. Stop being lazy and try to move your personal pleasure aside. Only hard work and good organizational skills will help you to achieve these goals and high results. You need to conduct properly your own affairs.
Suggested Remedies to get better results – Be cautious in dealing with people having 4 or 8 as their personal number. Offer blue flowers to Maa Saraswati. Do not take electronic items as gifts from anyone.
Number 5
People born on the 5th, 14th, 23rd in any month are termed as number 5 and they are ruled by Planet Mercury. It’s time for new friends, travel, new ideas and possibly a change of place of work. It is possible that you will want to change the previous place of residence, you will want to buy a new house or to move to another city or country. It’s time for changes, they will open up new opportunities for you to grow and develop. It’s time to abandon everything old and unnecessary and start a new life. This year you may face problems in new ventures. Reliable people will not help you. From August 12 to September end, take more precautions. People in the job can get the transfer. The correct use of language will lead to your advancement.
Suggested Remedies to get better results - Wear emerald. Green, brown, and grey are special colors for you. Try to wear these colors on the top priority. Always carry a green handkerchief along with you. Worship Lord Vishnu and offer Tulsi patra (basil leaves) on Wednesday to Shaligram.
Number 6
People born on the 6th, 15th and 24th in any month are termed as number 6, who are ruled by Venus. Students should work hard to get desired results. You may buy a new vehicle
Marriage bells can ring for some. There are chances of Love and marriage this year. Health may suffer from seasonal illness. Brace yourself to work hard for achieving desired results. On the flip side, year 2017 would force you to give more importance to the requirements of other people while your desires may take a backseat. This is likely to happen in the various aspects of your life. They may be your social life, family relationships, career or even romantic alliances. Take care of your food habits and work hard for your fitness.
Suggested Remedies to get better results – You should wear an Australian opal. In colors you can wear white and pink. Worship Maa Lakshmi to get wealth.
Number 7
People born on the 7th, 16th and 25th in any month are termed as number 7s, who are ruled by Neptune or Ketu. Number 2 ruled by Moon has an influence on number 7. Last few years of your life may have been filled with anxiety and hard work but this year, things would change for better. There can be benefit from the government and foreign trade. You can spend on new home or Property. There will be spiritual development. You can go for pilgrimage. You can overspend so check your financial status. New relation or love affair is possible. Good news for people planning for a baby. Finances would improve after August 2017.
Suggested Remedies to get better results – Do not take excess stress. Do meditation and make use of Kesar Tilak.
Number 8
People born on the 8th, 17th, and 26th in any month are termed as number 8s, who are ruled by Saturn.
If you have planned and prepared everything in advance, if you worked the whole previous period to achieve these goals, this year should be for you very promising. Now your ambition, wise judgment and good business qualities are of greater ever value. Keep moving in the right direction and success does not make you wait for long. As 2017 comes to number 1 which is not compatible with number 8 as number 1 is ruled by Sun while number 8 is ruled by Saturn, there is bound to be obstacles in your path of progress but the key lies in not straining yourself while at the same time taking decisions with cool mind. Depression, stress and anxiety would lead to bad decisions. People in a job may face opponents. Promotion can delay. Have patience and after August 2017, results will start coming.
Suggested Remedies to get better results - For you Saturdays & Wednesdays are fabulous. Most importantly, if dates like 8, 17, & 26 falls on these weekdays. Always keep a Black piece of cloth with you. Offer telabhishek to Lord Saturn and offer mustard oil Deepak to peepal tree on Saturday evening.
Number 9
People born on the 9th, 18th and 27th in any month are termed number 9s, who are governed by Mars.
For native with number 9, this year will be grand Numerology 2017 this year can prove to be a turning point for you. You can be rewarded for your efforts. You may get promoted in a job. Confidence will help you. Heath will improve. Desires and ambitions will be fulfilled this year. Money matter may improve but so do expenses. You can review your past mistakes and try to learn new skills and enrich your knowledge base. You can try creative ways of doing things. The main thing is that you should enjoy what you are doing. When you are clear about your goals, other things follow. You can find out methods to achieve your objectives in the next nine year cycle.
Suggested Remedies to get better results - Worshipping Lord Hanuman on daily basis will be beneficial. The colors like red, orange and maroon are favorable. Wear red triangular coral and take care that you do not drive rashly.
For personal numerology consultation, you can visit our website.
Wishing you a very Happy New Year 2017.

Saturday, 24 December 2016


Christmas is a festival commemorating the birth of Jesus Christ which is commonly observed on December 25 around the world. In all the awakened persons, Jesus Christ is very close to my heart because human beings today can identify them with Jesus in a very easy way. If you look at awakened person like Gautam Buddha, you will find that his language is that of a scholar. He has a philosophic point of view which is difficult for a common man to identify with but the words of Jesus are plain and ordinary. If you read New Testament in Bible, you will find Jesus has used words which are very easy for a common man to understand because He was speaking to common people. Leo Tolstoy in one of his books has said that “Christ is God and man working together, walking together and dancing together”. The inference of this quote is that God cannot work alone because He needs an instrument to do His work. Man alone is not competent enough. He is like a hollow bamboo and he needs someone to create a melody to turn into a flute. Christ is a flute on God’s lips. Through Him, God has given message of love to the mankind. Christmas is the opportunity to worship God, to bow down and pay homage to Him for humbling Himself and appearing in human form.

There are some customs involved in celebrating Christmas like decorating a fir tree. There is significance involved in such customs although we tend to follow such customs without understanding their significance. The custom of decorating fir tree has its roots in non-Christian cultures. For the Germanic people, evergreen fir trees were an important fertility symbol and gave hope that spring will return after winter. In ancient Rome, fir tree branches were brought home to keep away harm and evil spirits. The tradition of decorations was only established later on in the 17th century. First of all the tree was decorated with anything to hand, Christmas decorations were then finally systematically made and sold in the 19th century with the advent of industrialization.
May the magic of Christmas gladden your heart with the joys of the season. 
May the spirit of Christmas bless you with greater strength. 
May the promise of Christmas bring you and yours endless blessings.
Merry Christmas

Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)

Saturday, 29 October 2016

Diwali Puja Muhurat and Lal Kitab Astrological Remedies to be done on Diwali - HAPPY DIWALI TO YOU AND YOUR FAMILY

Date of Diwali in 2016 - 30th October 2016

The word "Diwali" is a contraction of "Deepavali", originating from the Sanskrit word Dipavali (दीपावली) which can be translated to "Row of Lights". Hence the Diwali Festival is also called the "Festival of Lights". Diwali is the name for the festival in North-India. In South-India the festival is called "Deepavali".
This year Diwali will be celebrated on Sunday, 30th of October 2016.
Legends behind celebration of Diwali
Diwali celebrates to victory of the Good over the Evil and Light over Darkness. Is has a major religious significance for Hindus, Sikhs and Jains alike - not only in India, but also for Indians living abroad. The day of Diwali falls on Kartik Amavasya and many businesses in India start a new accounting year on this day. Diwali is actually celebrated in honor of Lord Rama and His wife Sita returning to their kingdom of Ayodhya, after defeating demon King Ravana.
Diwali marks the end of the harvest season in most of India. Farmers give thanks for the bounty of the year gone by, and pray for a good harvest for the year to come. Traditionally this marked the closing of accounts for businesses dependent on the agrarian cycle, and is the last major celebration before winter. Maa Lakshmi symbolizes wealth and prosperity, and her blessings are invoked for a good year ahead. There are two legends that associate the worship of Lakshmi on this day. According to the first legend, on this day, Lakshmi emerged from Kshira Sagar, the Ocean of Milk, during the great churning of the oceans, Samudra manthan. The second legend (more popular in western India) relates to the Vamana avatar of the Lord Vishnu, the incarnation he assumed to kill the demon king Bali. On this day, Vishnu came back to his abode the Vaikuntha; so those who worship Lakshmi receive the benefit of her benevolent mood, and are blessed with mental, physical and material well-being. Lord Ganesha is also worshipped along with Maa Lakshmi because he is treated as remover of all obstacles and worshipped before all the Gods.
Diwali Puja Muhurat
Lakshmi Puja should be done during Pradosh Kaal which starts after sunset. The most auspicious time for Diwali Poojan in 2016 is given below:
Maa Lakshmi Puja Muhurta = 18:27 (6:27 pm) to 20:09 (8:09 pm)- on 30th October 2016
It is believed that Goddess Lakshmi visits homes during Diwali time so everyone likes to clean and decorate their homes in the best way possible. From whitewashing to buying new furnishings, people love to work on their homes during Diwali. You can use your creativity and decorate your home with flowers and rangoli patterns this Diwali and you will feel the presence of nature in your home. The sweet fragrance of flowers enhances the aesthetic appeal on the rangoli patterns and the combination looks magnificent on the front door of a home. Besides flowers and rangoli patterns, place electric lights in appropriate places in your home as well. Be careful with the placement of candles and diyas and ensure that they are kept away from curtains and other flammable things.
On Diwali evening, it is customary to start the celebrations with a Lakshmi Puja. Decorate the puja thali and clean the temple beforehand. Start with Ganesh Puja and move on to Lakshmi Puja. Distribute the puja prasad to all family members after the puja is complete.
Important points to be kept in mind for Diwali Puja & Lal Kitab Tips/Remedies for Diwali
1. On the night of Diwali, listen or read Vishnu Sahasra Naam and Shree Sukta. They are available at You Tube.
2. Purchase a new broom on Diwali and use it to clean the place where pooja has to be done. You can use it regularly from next day onwards. It will help in improving prosperity.
3. Try to offer homemade Rice Kheer to Maa Lakshmi instead of offering sweets available in market.
4. Have 11 Abhimantri “Gomti Chakra” and keep them in a red cloth bag. Treat these Gomati Chakra as Maa Lakshmi and worship them in your pooja. After doing pooja, you can keep these Gomati Chakras in your locker or almirah or the place where you keep your money. This will help you in gaining wealth and prosperity. People whose business is not growing must do this to gain benefit.
5. If possible while doing Diwali Pooja wear Sphatik Bead mala. It will increase the effect of Diwali Pooja many times. Alternatively wear Lakshmi Narain Pendant which is a combination of Seven Mukhi and Ten Mukhi Rudraksha denoting Maa Lakshmi and Vishnu Ji respectively.
6. On all days starting from Dhan Teras till Bhaiya Dhuj, try to light a diya near the Tulsi plant. Pushkar Puran states, “The person who lights the lamp of sesame (til) oil in the name of Lord Shri Hari in the month of Kartik (during Sandhya) gets unlimited prosperity, beauty, blessedness and wealth”. So try to lit lamp of sesame (til) oil in evening during the whole month of Kartik.
Hari Om Tat Sat
Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)

Friday, 28 October 2016


Narak Chaturdashi, which falls on the second day of Diwali after Dhanteras, is celebrated as an important day in all Maharashtrian families. Narak Chaturdashi is celebrated for the victory of Lord Krishna against Narakasur and hence the name. According to Hindu mythology, Narakasur, the son of Mother Earth, becomes an evil asur who ruled several kingdoms brought under his rule by force. Narakasur comes to rule Heaven and Earth. Lord Indra pleads with Lord Vishnu who promises to deal with the matter in his incarnation as Krishna. In his incarnation as Krishna, he attacks Narakasur while riding his mount Garuda with his wife Satyabhama and beheads him with the Sudarshan Chakra. it is said that Narkasur is granted a boon by Lord Brahma that he will only die at the hands of a woman. So in the battle, it is Lord Krishna's wife Satyabhama who beheads him with Krishna as her saarthi. As a symbol of the victory Lord Krishna smeared his own forehead with the demon’s blood. On his return, the womenfolk massaged his body with scented oils and gave him a good bath to wash away the filth.
The rituals for this day include breaking a bitter fruit. The bitter fruit symbolises the defeat of Narakasur. Like Dussehra, the defeat of Narakasur reminds us that good always win over the evil.
In Maharashtra, families celebrate this day by getting up early in the morning and having an abhyanga snan with 'ubtan'. This ubtan is a mixture of chandan, ambe haldi, multani mitti, khus, Rose, besan etc. People worship the Lord by visiting temple early in the morning and bursting crackers. The muhurt for the ​Abhyang Snan this year is 5:05 am to 6:34 am.
In southern India, people wake up early and take a holy bath. Then they make a paste of kumkum and oil and apply it on their foreheads. Some communities in Tamil Nadu do Lakshmi Puja on this day.
In West Bengal, one will find the idols of Goddess installed in various pandals across the state.
In Goa, the day is celebrated like Dusshera. The only difference is that here effigies of Narakasur are made and destroyed instead of Ravana.
So if possible have Abhyang Snan as advised to you in the muhurat prescribed and get benefits of good health.
Hari Om Tat Sat
Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)

Thursday, 27 October 2016

HAPPY DHANTERAS 2016 - Dhan Triyodashi, Yamdeep Daan, Kuber Puja, Dhanwantri Puja/Dhanwantri Jayanti - Right way to worship, shubh muhurat for gaining thirteen times benefit

I would like to wish our readers Happy Dhanteras in advance. Dhanteras in 2016 is going to be celebrated on 28th October 2016. In this post I would extensively deal with astrological and spiritual significance of this festival along with the right method of doing pooja and most suitable muhurat for pooja.
Significance of this festival and manner of celebrating it
Dhanteras the festival of wealth and prosperity is celebrated two days before Diwali festival in India. Dhanteras is also known as Dhantrayodashi, and takes place two days before Diwali, in honour of Dhanavantri, the physician of the gods and an incarnation of Vishnu. Dhanteras marks the beginning of Diwali festival. Dhan means “wealth” and Teras denotes “trayodashi”. The festival is observed on the 13th lunar day of dark fortnight (Krishna Paksha) in the month of Kartik.
On this day, the main doors of houses and offices are decorated with flowers lights and rangolis. An extensive pooja is organized in all households where people worship Goddess Laxmi with their purchase of the day (utensil/Jewellery).
Legends Associated with Dhan Teras
1. Yamadeep Daan
There are two legends associated with this festival. The first is that there was a 16 year old son of King Hima whose horoscope predicted his early death by a snake-bite on the fourth day of his wedding. On that particular fourth day of his marriage, his young wife did not allow him to sleep. She laid all the ornaments and lots of gold and silver coins in a big heap at the entrance of her husband’s boudoir and lighted innumerable lamps all over the place. And she went on telling stories and singing songs. When Yam, the god of death arrived there in the guise of a serpent his eyes got blinded by that dazzle of those brilliant lights and he could not enter the prince’s chamber. So he climbed on top of the heap of the ornaments and coins and sat there whole night listening to the melodious songs. In the morning he quietly went away. Thus the young wife saved her husband from the clutches of death. Since then this day of Dhanteras came to be known as the day of "YAMADEEPDAAN" and lamps are kept burning throughout the night in reverential adoration to Yam, the god of death.
2. Legend of Samudramanthan or Sea Churning
Another legend of Samudramanthan shows that at the time of sea churning or samudramanthan, Lord Dhanwantri appeared in sea with an urn, hence, there is a tradition of buying utensils of this day. It is believed buying utensils or silver increases their count by 13 times. Also, buying seeds of dried coriander and keeping them in house increases wealth. On the day of Diwali, these seeds are sown in garden or farms. These seeds are the symbol of growth and wealth increment in a person’s life.
What to purchase on Dhanteras/Simple remedies that can be done on Dhan Teras
In the past few years, the tradition of purchasing utensils and jewellery has become popular on this day. The real significance of Dhan Teras lies in worshipping Lord Dhanvantri so that good health is bestowed on the worshipper and ultimately “Health is Wealth.” The best way to celebrate Dhan Teras apart from worshipping Maa Lakshmi, Kuber Ji, Lord Yama and Lord Dhanvantri is to give any gift to your family doctor or physician.
In addition you can purchase small utensil/s of silver/steel/copper as per your need and budget. Please remember that do not purchase a utensil with holes like tea filter. You can purchase a copper/silver bowl and after puja you can use it for drinking water. If it is a copper utensil you can dip five mukhi rudraksha in it in night and early morning have this water and it will solve your diabetes and blood pressure problem. Alternatively you can bring home the silver idols of Lakshmi and Ganesha which increases wealth, success and growth at house, offices and business organisation.
You can also install 11 Abhimantrit Gomati Chakras on this day and keep them in your locker. You can visit Yantra Link in our website to know about Gomati Chakras
Dhanteras Pujan
The worship on Dhanteras should be done in Subh Muhurat. First of all 13 lamps should be lighted and Lord Kuber in the Locker should be worshipped. Lord Kuber is worshipped and offered flowers and it is said that “I worship you Lord Kuber who sits on the best plane similar to Garudamani, holding Gadha in both the hands and wearing crown on head, dear friend of lord Shiva”. After this worship with incense sticks, lamps, Nevedha (sweets) and chant the following mantra
'यक्षाय कुबेराय वैश्रवणाय धन-धान्य अधिपतये
धन-धान्य समृद्धि मे देहि दापय स्वाहा ।'
Auspicious Muhurat for Puja in the Evening
5.35 pm to 6.20 pm (best muhurat)
If the above time is not possible for you due to office work or any other reason then alternative best time
5.35 pm to 8.11 p.m. (Pradhosh kaal)
Method of Deep Daan
In the evening have 13 mitti ke Deepak (mud lamp) and fill it with Til oil. Have new cotton in it and lit it. Lit an incense stick also and recite following mantra looking at South Direction:
‘मृत्युना दण्डपाशाभ्यां कालेन श्यामया सह ।
त्रयोदश्यां दीपदानात्‌ सूर्यजः प्रीयतां मम ॥’
Now do deep daan and release diyas into water or leave them at pipal tree.
Hari Om Tat Sat
Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)

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Saturday, 17 September 2016


Every day I come across different people having different personalities, opinions and ideas. One important aspect which I have gauged from years of my experience with different businessmen is that each person is cribbing that competition in market has increased. Be it a small businessman running a small grocery store or a big businessman running a big mall, each and every person attribute that competition is eating away their business. They forget that they need to find out their competitive advantage, i.e. what they have different with them which their competitor may not possess. That competitive advantage has to be taken benefit of.
A question which every person in his or her astrological consultation with regard to business asks is how to get more and more customers for buying their product or service. In this post I am sharing my experience by giving you some tips through which you can increase sales of your product or service. My objective with these tips is to ensure that all people connected with our centre become wealthy and successful.
Tip Number 1Know your product/service offerings
An important point to remember is that people buy products for their results or for the attributes of product or service. You should know “what are the benefits of your product or service to the customer”? Make a list of such benefits so that you can ensure that they are present in the product or service being offered. These then can be used in marketing campaigns also.
Tip Number 2Make a profile of your customers
Every person doing business should make a profile of his or her customers. For example you can seek answers to questions like what is the age of customers buying your product or service? What is their purchasing power? Are they educated and well informed? For whom they are buying product? Do they want customized products or services? These things will help you in getting a clear idea of your customers and then you can target them efficiently and will be able to price your products or services also looking at these aspects.
Tip Number 3What is your competitive advantage or how you can develop it?
This is an important area because if you have some competitive advantage, then you will be able to outperform the competitors. For example, you are offering same product which an MNC is offering but at a lower rate, then it is your competitive advantage. This will attract customers to your store. Always focus on giving customers a higher value proposition. This will motivate them to stay with you only. Remember customers always look at their own benefit and till the time you are giving those benefits, they will stay with you and be loyal to you and once they find a good alternative better than your product or service, they will shift their loyalty. So develop your competitive advantage and be ahead in competition.
Tip Number 4 – Make use of social media marketing to further your competitive advantage Today social media like Facebook, Twitter, personal blogs, Instagram, Whatsapp have become popular. You can use these to your advantage. You can build relationships with your customers. The advantage of social media is that first of all it is free and secondly you get an option to make good lead and pitch for your product or service to customers. If they find something unique in your product or service, they will definitely avail your services or buy your products.
Tip Number 5 – Reach out to your potential customers
You can reach out to your potential customers either by calling them on phone, connecting with them through social media or even through visiting their offices. Relationship which you build at this place will go a long way in getting future orders but I would caution you not to overdo it. For example, you want to sell a vaccum cleaner and make a pitch to potential customer and in your over enthusiasm you contact him several times thus irritating the customer and eventually when he decides to buy vaccum cleaner, he buys from someone else. So you have to fix a dividing line between reaching out to a potential customer by building relationship as compared to over enthusiasm in contacting him again and again.
Tip Number 6Choose the right price
This is the most important area for increasing your sales as it implies revenue for you while it is a cost for the customer. Generally customers are price sensitive and if you are able to fix up right price for the product or service offered, you will be able to close the deal. People ask him how to fix the price. The simple answer is that first of all you need to consider your costs and once you consider them, do a market research to find out what competitors are charging. Remember if you charge a high price, the perceived value of your product would increase. So check whether you are offering truly a better service or product quality. If you are able to price the product slightly at a lower price than that available in market by other competitors, you will be able to drastically increase your sales. You can work for measures to reduce cost of production so that you can offer products at slightly lower price. I give you an example for it. The area in which I am living in New Delhi has many dairies selling polypack milk along with other dairy items. There is one dairy which is doing brisk business as compared to other dairies although the product range is similar. I researched for the reason of his increasing sales. I found out that he is giving a discount of Rs. 1 on 1 litre polypack milk of any brand. This is the margin of the retailer on selling one litre milk but he is parting with it. The secret lies in initiating higher footfall at the dairy by customers who wants to save Rs. 2 to Rs. 3 per day depending on their purchase quantity but when they visit that dairy they also buy other items like cheese, bread, ghee, curd etc and they pay normal price on purchasing those commodities thus leading to increase in his sales and hence profit margin. You can think of any other pricing initiative which will help you in creating word of mouth publicity for your product or service.
Tip Number 7Learn proper techniques to negotiate and close the deal
When you go for striking a business deal, do not go with negative attitude. Look for the “win win” situation where both parties may achieve satisfaction. A good negotiator is one who has positive attitude, has the ability to ask right questions to know client requirements and above all he should be patient and well prepared to answer queries.
Tip Number 8Try to make an effective presentation
When you visit your client or you have a store where people visit for buying goods, and then make an effective presentation to them. For clients you can make use of PowerPoint slides to explain your product or service and for visitors in your store, you should make proper assortment in retail store where the customer can see available items. It would be better if you have a catalogue ready for giving an idea of product or service being offered.
Tip Number 9Focus on long term relationships with customers
In my experience, I have found that long term relationships with customers help you not only in getting repeat business but referrals also. Pareto 80/20 rule also say that 20% of your customers are responsible for your 80% revenue. So concentrate on existing customers and the process of sale should not end with sale itself rather focus on getting customer feedback, address his or her complaints and hence achieve value addition.
Tip Number 10Offer your potential customers an idea of your product or service or a free sample
It is possible that your potential customer would go in for buying product from you only if you give an opportunity to try something of your product or service at free. For example, you can shoot a short video about your product and show them to customers to know how it is functioning. You can create excitement among them by giving a free sample. For example, you are selling protein powders and you offer them a small trial pack for free to induce them to go for higher quantity by purchasing from you. You need to show them how you are different. For example, you are selling protein powder and you know that many fake sellers are operating in the grey market and if your product is genuine, you can tell your customers that it comes with importer seal and proper bill so that you get what you want. This will also help you in differentiating your product offering from that of competitors.
Tip Number 11 – Make use of sales promotions
You can use sales promotions by offering off season discount or sales or you may offer some services at lower cost to induce customers to buy your product or service. Remember that your product or service should be a good one so that you are able to win their trust and at the same time motivate them to refer you to others also. The key lies in offering genuine and good quality product offerings. There are some people who tend to push their sales by promising wrong attributes of product. They may become successful initially in increasing their sales but in the long run; they would not be able to generate repeat business. You can inform your customers about future sales at lower rates to induce them to buy higher quantity also. There are many companies like Amazon, FlipKart etc who announce some days before the actual sale about the event to create a buzz among customers about their products.
Tip Number 12 – Create a clear sales message
Here the need for you is to create a clear sales message. This could be done by thinking of two three benefits of your product and highlight them in your sales headline. For example, you are offering lower prices of jeans, readymade garments and related stuff, and then you can make a title like “Branded Jeans at unbelievable price” or “Jeans at prices never bought before” etc. Be specific and highlight two three attributes so that customer can know your message.
I have tried to cover most important things that would definitely help you in achieving higher sales. The techniques I have discussed are tried and tested one on many cases and results are awesome. You also make a note of them and “Achieve what you want”. Please like and share for the benefit of all.

Acharya Vikas Malhotra
Lal Kitab Astro Centre (LKAC)